This question is brought up by many newbies and veterans using online market places to sell handmade, used, or vintage items.
WHAT IS A CROSS PROMOTIONAL THREAD or CONVERSATION?
A cross promotional thread is one thread / Conversation where a team of people post 1-3 items either per business day or once a week for promotion. Each thread has different rules as “how to post” in it. A cross promotional thread generally allows you to use several different social media sites to post not only your item but your team mates items as well.
WHY SHOULD I DO CROSS PROMOTIONAL THREADS?
When you use cross promotional threads, it gives a better coverage of getting the “word” out about your items, and your teammate’s items. You can’t sell it, if it can’t be found.
WHAT SOCIAL MEDIAS ARE TYPICALLY USED FOR THESE THREADS?
· Facebook (personal / business)
· Google Plus (business)
· Stumble Upon
· I heart It
· Photo bucket
DOES IT WORK USING MULTI-SOCIAL MEDIA SITES TO GET SALES?
Yes, it does work. By using multi-sources you can reach a big market area for your product. Many online market places have integrated an auto-posting feature that if you heart and item it can be auto-posted to your Facebook or Google plus page. Pinterest has a box that if you check mark it, it will auto tweet your pin to twitter. These functions save you time in your promotion of not only your items but your team mates as well. Many groups have set up separate communities to do something similar on Face book and Google.
Examples of Good Cross Promotional Threads (ETSY):
Excellent tool for those that do cross promotional work is Hoote Suite, free account. It allows to set up promotional shouts in advance to multiple promotional venues like twitter, google plus, and Face book. You can pay extra for more options per month depending on what your needs are.
Find them here: hootsuite.com